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5 Cool Advertising & Branding Vocabulary & Language Exercises
Advertising and branding vocabulary and listening/speaking exercises help students familiarize themselves with language, expressions and terminology necessary to get ahead in the corporate world.
1 Elements of advertising vocabulary
This is a business English ESL exercise introducing and exploring the language and vocabulary of advertising. Students try to match the vocabulary with the appropriate pictures. This exercise works well as an icebreaker at the beginning of a lesson.
Elements of advertising vocabulary (PDF)
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2 Branding vocabulary worksheet (with answers)
This is an Business English exercise introducing vocabulary commonly used to talk about brands and branding. Students try to match the vocabulary with the appropriate pictures. The worksheet includes important business and branding vocabulary including:
target audience slogan brand image premium brand
market leader customer awareness branding strategy
brand identity product line brand loyalty brand ambassadors
3 Advertising related vocab dictation
This is a listening and dictation exercise for familiarizing students with advertising related vocabulary.
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4 Advertising survey and speaking lesson
This is an ESL speaking and writing lesson for talking about advertising. First, students write five survey questions about advertising. There are some examples of questions on the first page of the PDF. When they have written five questions on Page 2 of the PDF, they can walk around the class asking classmates their questions and noting down their answers on the worksheet. Finally, they write a short report from their survey question answers. This is a fun communicative exercise that allows students to mix freely.
Advertising classroom survey lesson (PDF)
5 Branding questionnaire speaking lesson
This is an ESL speaking activity, questionnaire that encourages discussion around the topic of branding.
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