5 Cool Advertising & Branding Vocabulary & Language Exercises

1 Elements of advertising vocabulary

This is a business English ESL exercise introducing and exploring the language and vocabulary of advertising. Students try to match the vocabulary with the appropriate pictures. This exercise works well as an icebreaker at the beginning of a lesson. Click on the image or the link to download the printable PDF file.

Elements of advertising (PDF)

2 Branding vocabulary worksheet (with answers)

This is an Business English exercise introducing vocabulary commonly used to talk about brands and branding. Students try to match the vocabulary with the appropriate pictures. The worksheet includes important business and branding vocabulary including:

target audience slogan brand image premium brand

market leader customer awareness branding strategy

brand identity product line brand loyalty brand ambassadors

Branding vocabulary (PDF)

3 Advertising survey and speaking lesson

This is an ESL speaking and writing lesson for talking about advertising. First, students write five survey questions about advertising. There are some examples of questions on the first page of the PDF. When they have written five questions on Page 2 of the PDF, they can walk around the class asking classmates their questions and noting down their answers on the worksheet. Finally, they write a short report from their survey question answers. This is a fun communicative exercise that allows students to mix freely.

Advertising survey and speaking activity

Advertising classroom survey lesson (PDF)

4 Advertising language lesson

This is a business English ESL lesson exploring advertising language . it includes a dictation exercise, a vocabulary and picture matching exercise, a questionnaire using advertising expressions, a pronunciation exercise and more.