Advertising and branding vocabulary and listening/speaking exercises help students familiarize themselves with language, expressions and terminology necessary to get ahead in the corporate world.
This is a business English ESL exercise introducing and exploring the language and vocabulary of advertising. Students try to match the vocabulary with the appropriate pictures. This exercise works well as an icebreaker at the beginning of a lesson.
Elements of advertising vocabulary (PDF)
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This is an Business English exercise introducing vocabulary commonly used to talk about brands and branding. Students try to match the vocabulary with the appropriate pictures. The worksheet includes important business and branding vocabulary including:
target audience slogan brand image premium brand
market leader customer awareness branding strategy
brand identity product line brand loyalty brand ambassadors
This is a listening and dictation exercise for familiarizing students with advertising related vocabulary.
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This is an ESL speaking and writing lesson for talking about advertising. First, students write five survey questions about advertising. There are some examples of questions on the first page of the PDF. When they have written five questions on Page 2 of the PDF, they can walk around the class asking classmates their questions and noting down their answers on the worksheet. Finally, they write a short report from their survey question answers. This is a fun communicative exercise that allows students to mix freely.
Advertising classroom survey lesson (PDF)
This is an ESL speaking activity, questionnaire that encourages discussion around the topic of branding.
4 Replies to “Advertising and branding vocabulary and language exercises”
Very helpful! Thank you!
Thanks for the feedback!
Really helpful! Thank you.