5 Cool Advertising & Branding Vocabulary & Language Exercises
Advertising and branding vocabulary and listening/speaking exercises help students familiarize themselves with language, expressions and terminology necessary to get ahead in the corporate world.
1 Elements of advertising vocabulary
This is a business English ESL exercise introducing and exploring the language and vocabulary of advertising. Students try to match the vocabulary with the appropriate pictures. This exercise works well as an icebreaker at the beginning of a lesson.
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2 Branding vocabulary worksheet (with answers)
This is an Business English exercise introducing vocabulary commonly used to talk about brands and branding. Students try to match the vocabulary with the appropriate pictures. The worksheet includes important business and branding vocabulary including:
This is an ESL speaking and writing lesson for talking about advertising. First, students write five survey questions about advertising. There are some examples of questions on the first page of the PDF. When they have written five questions on Page 2 of the PDF, they can walk around the class asking classmates their questions and noting down their answers on the worksheet. Finally, they write a short report from their survey question answers. This is a fun communicative exercise that allows students to mix freely.
Amazing Describing People and Appearance Listening, Vocabulary and Language Exercises
30th December 2023
Learning the language and vocabulary for describing people and their appearance is useful because:
It helps you communicate with others about the people you see.
It helps you to identify people.
It helps you to express yourself.
It helps you to connect with people.
It helps you to better understand the people around you.
1 Describing appearance
This is an elementary multiple choice and /picture matching activity for talking about appearance. Multiple choice and matching activities are no-stress activities (I hope!).
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2 Expressing opinions about appearance
A more advanced speaking and vocabulary exercise for agreeing/disagreeing with opinions about appearance.
3 Elements of appearance vocabulary worksheet (with audio and answers)
This is a listening/speaking exercise introducing and exploring the language and vocabulary of appearance for describing people. Students listen to the audio and match the vocabulary with the appropriate pictures.
This is a listening/speaking exercise for describing people. This exercise focuses on a missing woman. Students can complete the listening exercise and then write their own conversation.
5 What does he look like ? (conversation listening/speaking activity)
In this conversation or speaking exercise students practice listening and creating a conversation describing someone’s appearance. They use the conversation skeleton below to create their own conversation. This could also be adapted to be a speaking activity.
6 What do they look like ? (with audio and answers)
This is a describing appearance listening, vocabulary and writing exercise. First, students listen to the audio and match the items (A-I) to the pictures. Then students use the vocabulary in the center of the worksheet or their own ideas to write descriptions of the people in the pictures.
7 Clothes and accessories listening/vocabulary (with audio and answers)
This is an elementary English language listening/vocabulary exercise introducing and exploring the language and vocabulary of clothes and accessories. Students try to match the vocabulary with the appropriate pictures. Or the exercise can be used as an introduction to the vocabulary and the students listen to the audio and match the words to the pictures.
This is an ESL exercise to help students become familiar with vocabulary for describing appearance. Students sort the words into the appropriate columns.
In this writing exercise students brainstorm information about a person they know well. Then they write a more wholistic description of a person including appearance, personality and other aspects of his/her life.
Comparison/contrast writing can be really enjoyable to teach if you have a variety of activities to slowly develop students’ writing skills. These can include: brainstorming, organizing, outlining, sorting and sentence writing exercises.
1 Comparison/contrast essay: high school students vs university students (with possible answers)
This is a comparison/contrast essay worksheet. Students have to complete the essay with appropriate ideas.
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2 Compare/contrast essay organizer (with example)
This is a worksheet that introduces students to one method of preparing a topic for a comparison/contrast essay.
4 Brainstorming ideas for comparison/contrast essay
This is a comparison/contrast brainstorming worksheet to help students become familiar with the language of comparison/contrast essays. It also helps them organize their ideas.
This is an elementary exercise to help English language students understand and remember the different forms of comparative adjectives. Students sort the adjectives into the appropriate columns and then write sentences.
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2 Christmas conversational practice
Christmas conversational practice questions for one on one teaching or pair work.
6 Write a conversation: what are you doing at the end of the year?
Students can watch the video or listen to the audio and complete the gap fill conversation. Then they have to use at least 6 of the most common words or phrases to make their own conversation.
This is a fun Christmas role play activity. Students can listen to the audio or watch the video and match the vocabulary to the pictures. Then they can answer the questions or create their own “Good Christmas” role play.
9 The Story of Christmas (or The Story of Jesus) (with answers)
Using pictures is a great way to present and illustrate the story of Christmas. And by getting students to match the pictures to the vocabulary, they will become more deeply engaged with the story.
11 Elements of Christmas vocabulary (with answers)
In this Christmas vocabulary exercise students match the Christmas related words and phrases to the pictures. The vocabulary can serve as an icebreaker or introduction into the religious, cultural and moral aspects of Christmas.
This is an activity for introducing or exploring Christmas related vocabulary with English language learners. It can used for dictating new language or it can be used as a game by giving students or teams points for finding the words that match the pictures.
Teaching the past tense is not easy. Students have to learn a whole new set of vocabulary. It’s tough. Indeed, often, students have a mental barrier against learning and using it. Students learn and start to master the present simple tense and then suddenly they hit the past tense which presents them with a whole set of new vocabulary. Many elementary students stop right there and never really progress. As a teacher, I want a variety of activities to help me get students through this difficult learning stage. A variety of listening and speaking activities really helps.
1 Past tense conversational questions
These English as a Second Language (ESL) activities focus on enabling students to practice using the past simple tense through one-on-on or pair work conversations. The PDFs comprise two categories of scenarios: open-ended (Wh questions) situations and yes/no scenarios, each supplemented with potential responses and follow-up questions that help expand the conversation.
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2 A Bad vacation past tense role play speaking activity (with answers)
In this past tense simple activity students listen to the audio and complete the role play story about a bad vacation using the vocabulary and the pictures. Alternatively, the pictures may be used as an example and students can be asked to create a role play using their own ideas.
3 Introducing elementary past tense vocabulary (and listening)
NB: I just added video to this exercise. This is an ESL listening/vocabulary exercise to introduce students to the past tense. Students match phrases to pictures as the teacher dictates past tense phrases using sentences to give context. This exercise is a great icebreaker and introduction to the past tense. It also works really well as an online listening assignment. Just post page 1 and 2 (page 2 if students are being presented the vocabulary for the first time) of the PDF, along with the audio file to Google Classroom. Students listen to the audio, write the vocabulary on the pictures digitally and then return the assignment.
4 Write a conversation exercise: simple past tense
Writing conversations with language cues is one good way of getting into the past tense. Students have to think about a past tense context and and create a role play for this context. The language cues give them some assistance in guiding and developing their ideas. Also, there are 2 example conversations that can be used as listening exercises.
This exercise is a compliment to the exercise above. Of course, if you want to talk about things using the past tense, you need to be able to discuss and describe both good and bad situations. And often, in the classroom, bad situations are more interesting and fun.
This is an ESL or English language role play listening /speaking lesson for practicing conversational English. It’s a bit of an old classic and allows for imagination and creativity while practicing the past tenses and vocabulary for describing people.
9 Past tense verbs and sentences worksheet (with answers)
This is an ESL exercise to help students learn to use the past tense. Students match the verbs to the pictures and then write short sentences for each picture.
10 Making past tense sentences with time phrases worksheet (with answers)
This is another fairly elementary ESL exercise to help students learn to use the past tense. This time students match try to write short sentences with past tense time phrases for each picture.
11 Past tense endings pronunciation worksheet (with audio and answers)
This is an exercise to help students understand, practice or review the past tense endings and the different kinds of pronunciation for the “ed” endings of verbs with different spellings. Students sort the verbs into the appropriate column. Students then write some sentences which they can be asked to say out loud.
Ghosts is a brilliant high energy game perfect for practicing the past tense. With a capable elementary or pre-intermediate class it can become something quite special.
This is a fun Christmas role play activity in the past tense. Students can listen to the audio or watch the video and match the vocabulary to the pictures. Then they can answer the questions or create their own “Bad Christmas” role play.
